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"My interest in the (Muttart)
fellowship was motivated by my desire to learn more about the changing
nature of corporate philanthropy in Canada and the noticeable shift to
strategic giving."
Partnerships and strategic
alliances between corporations and not-for-profits are becoming a more
common element in giving, with altruism and self-interest blending to
include "more than money." Distinctive relationships are
replacing cheque book philanthropy, and are involving key stakeholders of
both not-for-profits and companies. Corporate employees are engaged in the
mix, sharing knowledge and expertise held by both partners, and moving
towards alliances focused on solutions for community issues that are of
mutual concern.
This book includes detailed case
studies, rationale for change, the evolution of leading corporations and
not-for-profits, plus reflections and learnings.
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