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Winter
2006
Newsletter
Vol. 16, No. 4, 2006

This issue is also available in a
printable PDF format (contains graphics).
Table of Contents
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Making research about
volunteer involvement work for you
by Wendy MacDonald
-
Charities feature - new
in Edmonton Journal
-
Good news, bad news - maximizing
your media messages
by Andrea Collins
-
Exciting news! RCVO
catalogue now online
-
Courses
-
Learning Opportunities
-
An update on not-for-profit
insurance issues by Val Mayes
-
AAFRE book donation to RCVO
-
Not just another acronym ...What
the CVI means to you!
by Joelle Fawcett-Arsenault
-
Character in fundraising -
principle number two: fervency by
Roger Breault
-
Book Review
-
Vitalize 2006
“Unleashing
Opportunities”
1. 1.
Making research about volunteer
involvement work for you
by Wendy MacDonald
Research is formalized curiosity. It is poking
and
prying with a purpose.
-Zora Neale Hurston (1891-1960)
Research and knowledge related to leadership
and management in the voluntary sector have grown exponentially in
recent years. Investment by a variety of stakeholders has produced
exciting and diverse work with the potential to enhance the practice and
outcomes of nonprofit organizations and the staff and volunteers which
support them. Ironically, as research and knowledge grow, many
practitioners have less time to monitor, assess and integrate
appropriate information. Furthermore, time and motivation to conduct or
participate in applied research initiatives is often not an accessible
option to most busy nonprofit staff and volunteers.
Much of this Canadian research, created in
the past seven years, is related to volunteerism. Prior to 1998, little
research-based information about volunteer involvement had been
published in Canada. Today the scope and depth of related information
has almost become overwhelming. All levels of government, as well as
other funders, are investing in knowledge generation about citizen
engagement through volunteer involvement. Millions of dollars are spent
each year to generate research-informed knowledge.
What does
this mean to the average volunteer or staff member? At first glance very
little, unless they make the effort to identify, access, read, assess,
discuss and integrate appropriate knowledge into their practice and
daily activities. However, new information generated through ongoing
research is useful in enhancing personal and organizational
effectiveness. It also has the potential to support resource requests,
enhance policy development, and generally raise awareness throughout
society about the value of the voluntary/nonprofit sector and volunteer
involvement specifically.
Most research falls into two general
categories: applied research which links knowledge with possible
application to “real world” situations and academic research which
creates new knowledge but leaves interpretation and practical
application to the user. In the volunteer management field there are few
academic research publications, but applied discussions of research from
many disciplines contribute to the body of knowledge about volunteer
involvement.
Interested in learning more from research
but overwhelmed by the volume and/or language? Start your quest by
becoming familiar with several reliable sources that you find
interesting and readable. Most publications have web-based or hard copy
summaries (abstracts) that can be reviewed without reading the full
document. If the abstract interests you, review the entire report. Most
academic and applied research publications are available online free of
charge or through subscriptions to individual periodicals or journal
databases. The RCVO has access to many such publications. Contact us if
you would like to discuss locating materials. A thoughtful web search
will also yield many excellent works.
You may find the conclusions from the
research to be most helpful, but don’t avoid learning more about how the
work was done. Also ask yourself how credible the source is and if the
conclusions are useful within your environment. Are there other
contextual issues that you should consider? For example, a piece of
applied research may be well done with practical application, however,
if the product or pilot project isn’t congruent with the values or
context of your organization, you may need to reconcile your actions.
Two extensive research projects provide an
excellent source of foundational information upon which to build. Both
the National Survey of Giving, Volunteering and Participating (NSGVP)
conducted in 1998 and 2000, as well as the National Survey of Nonprofit
and Voluntary Organizations (NSNVO) initiated by Statistics Canada in
2004, provide much insight into volunteer involvement in Canada.
The NSGVP is an ongoing source of
information about the motivations, activities, and barriers of Canadian
volunteers. In addition to the many user friendly reports and fact
sheets created when the surveys were first published, many additional
resources have been developed and continue to be generated. From
geographic specific data about volunteer profiles in your region of
Canada to age, gender, employment, and cultural specific information,
NSGVP continues to be a rich and practical source of information that
can easily be used to guide planning for volunteer involvement in
programs, organizations and communities. Go to
www.givingandvolunteering.ca to review the wide range of information
available in numerous formats. A highlight of the site is Nora
McClintock’s “Understanding Canadian Volunteers”, a practical and
comprehensive guide to using the NSGVP to enhance your volunteer
program.
The NSNVO is a relatively new source of
research data that provides an indepth profile of Canada’s
voluntary/nonprofit sector organizations. It has already helped many
organizations raise awareness about the breadth, size and impact of
the sector, as well as providing more accurate planning data.
The Canada
Volunteerism Initiative (CVI) aims to build the body of knowledge on
volunteering and volunteerism in Canada and to transfer knowledge to
voluntary organizations to enhance their capacity to benefit Canadians.
A national initiative that has supported numerous research and pilot
projects, CVI has added a wealth of information to the resource base
related to volunteer involvement and the practice of volunteer
management. Past and current research and pilot projects supported by
the CVI can be found at:
These sites include many projects, undertaken by Canadian
researchers, post-secondary institutions and nonprofit organizations.
Downloadable manuals, kits and other tools often accompany the full
text and summary research reports. Indexes of the projects by year,
theme, and province make the vast site easier for navigation. Many of
the resources can also be found in the RCVO (www.rcvo.org) or
online through the John Hodgson Library at Imagine Canada,
www.nonprofits can.ca
The “Non-Profit and Voluntary Sector
Network” is a research oriented, free newsletter that identifies many
useful links to research oriented projects and events in Canada. It is
published by The Centre for Voluntary Sector Research and Development at
Carlton University in Ottawa, www.cvsrd.org or www.nvsn.org.
This organization supports a “Community of Inquiry”, individuals from
all backgrounds who are interested in voluntary sector research issues.
The Association for Volunteer Administration
(AVA) publishes “The Journal of Volunteer Administration”, (not
currently available electronically). Go to www.avaintl.org/products/journal.html.
Both current and past issues contain diverse American and some
international research specific to volunteer engagement.
Other less formal, but always informative
sources to monitor for new and applied work are E-Volunteerism and
EnergizeInc which both reflect Susan Ellis’s passion for innovative and
thoughtful information about engaging volunteers (see sidebar). In
addition, Canadian Linda Graff is well known for identifying excellent
volunteerism information sources worldwide, through her local and
international work, www.lindagraff.ca.
Add value
to your work and achieve your organization’s mission with meaningful
volunteer involvement. Even a few hours a month, invested in identifying
and reviewing relevant research, can improve your practice and keep your
organization and community truly experiencing the value of volunteerism.
Bookmark the following sites for ongoing
research information about volunteer involvement in Canada and abroad:
-
www.nonprofitscan.ca (Imagine Canada)
-
www.volunteer.ca (Volunteer Canada)
-
www.givingandvolunteering.ca (NSGVP)
-
www.cvsrd.org (The Centre for Voluntary
Sector Research and Development at Carlton University)
-
www.arnova.org (Assocation for Research
on Nonprofit Organizations and Voluntary Action)
-
http://www.avaintl.org/product/journal.html
(The Journal of Volunteer Administration)
-
www.ivr.org.uk (Voluntary Action)
-
www.istr.org/pubs/voluntas (Voluntas)
-
www.energizeinc.com and
www.e-volunteerism.com (Energize, Inc.)
-
http://www.voluneering australia.org/publications/aust_journal.html
(Australian Journal on Volunteering)
-
www.philanthropy.com (Chronicle of
Philanthropy)
-
www.volunteering.org.uk (Volunteering
England)
-
www.arnova.org/nvsq.php (Nonprofit and
Voluntary Sector Quarterly)
-
http://www.josseybass.com/WileyCDA/WileyTitle/productCd-NML.html
(Nonprofit Management and Leadership)
Watch for “Focus on Research” in future issues of RCVO’s
Connections and plan to attend the “So What? Linking Research and
Practice in the Voluntary Sector” Breakfast Dialogue Series at Grant
MacEwan College (see “Workshops” in this edition of Connections).
Wendy MacDonald is the Program Chair of the Voluntary
Sector Management Program at Grant MacEwan College in Edmonton, Alberta.
She can be reached at macdonaldw@macewan.ca
Back to top
2.
Charities feature - new in Edmonton
Journal
Watch for
the Sunday edition of the Edmonton Journal for its new feature page,
Engage. You will find it on the back of the first section (section A).
It is “dedicated to the contributions, impact and issues facing
Alberta’s Voluntary and Not-for-Profit Sector.”
Each
edition features a column on an organization (What’s It All About), a
column on issues related to the sector, a list of volunteer
opportunities and some fast facts and stats in the “Did You Know” box.
The columnist, Shari Narine, is out in the community researching and
interviewing and says she has content for months.
Hopefully
this regular feature on charities in the Journal will provide an example
for other newspapers, large and small.
Back to top
3.
Good news, bad news - maximizing your media messages
by Andrea Collins
Andrea Collins, APR, of ROI
Communications was a presenter at the Volunteer Alberta Fall Round
Table, October 13, 2005. These are the key points from her remarks.
Many non-profit organizations have a
love-hate relationship with the media – they want them there when their
Volunteer Week activities or other special events are in full swing, and
far away when the accountant runs off with the funds or the boiler
bursts. It’s important for every organization to learn how to get media
coverage when you want it, manage media when an issue arises, and
develop positive long-term relations with media.
Be Prepared
Having a professional communications volunteer on your board or
staff is an important first step. But if you are unable to recruit
someone who’s in the know, ensure that your president or director
charged with communications has media training. Your organization has
important messages to convey to its stakeholders and the public – media
is your easiest, least expensive option. However you’ll only get results
when you do it well.
Taking a course in media relations or
booking a corporate trainer for your senior staff and board are the best
options. If time, geography or budget precludes those options, you will
find useful books in college and university libraries (the RCVO and
Grant MacEwan College libraries), bookstores (business section) or visit
online sources such as Volunteer Alberta (www.volunteeralberta. ab.ca)
or Volunteer Canada (www.volunteer.ca).
Make sure to have a written plan before you
begin to communicate with media. It can be part of an overall marketing
plan or a plan specific to an event or to media relations, but should
include your goal, your objectives, your campaign date, your audience,
your strategies, the tools you will use, your budget and the way you
will measure success. It should also identify your principal
spokesperson.
Be Proactive
The best media relations strategy uses a proactive approach, i.e.
you go out to media with well-written news releases, useful story ideas
or an event that will catch their interest. Be sure to use a multi-media
approach – your local newspaper is a natural, but don’t forget the
closest daily, radio station or TV station (many smaller cities have a
presence for local news even when the parent station may be in Calgary
or Edmonton), or the newsletters of community organizations. Find out
how they most like to receive written information (fax or e-mail) and
follow it up with a phone call. Don’t forget the columnists or feature
writers/hosts; it’s often best to approach them by phone first and pitch
your idea with enthusiasm.
Key Messages
Crafting messages and events that will interest media is important.
You are competing for their time and space among hundreds of
organizations, e.g. The Edmonton Journal receives more than 200 news
releases per day. Write out the 2-5 key messages you want to convey,
concisely and clearly. They should be written in descending order of
importance with the most important and timely tidbit first. Use the key
messages for media interviews (but don’t read them, convey the intent of
the message in your own words). Put them into written formats you need:
news release, ad, brochure, web site, speech, etc.
News Releases
Don’t call your story “news” unless it has a news element (matters
to a large number of people, is unusual or unexpected, affects public
opinion, captures the imagination). If it’s a notice of a community
event, you don’t want to contact the news director, you want the person
responsible for public service announcements (PSA). Only hold a news
conference if you have something to show or someone to meet that is
interesting, and can’t be properly communicated through writing, e.g.
celebrity guest appearance, people in costume. Make sure there is
something visual for the TV cameras and photographers, and if you can,
get them involved, e.g. I held a celebrity limbo contest at the media
launch of Cariwest – most media had a contestant and gave it great
coverage. However news conferences take elaborate preparation – you may
just want to arrange a photo opportunity for media, e.g. Sherwood Park
always gets great coverage because they let local media know when the
linesmen are stringing signs for Volunteer Week along major corridors,
or the mayor hoisting their flag.
Buffer Bad News
Sooner or later some negative media attention may come your way. If
it’s “small potatoes,” you can buffer bad news by giving out the
information along with other positive information. But if it’s more
serious, you need to be prepared. Have an issues management or crisis
communications plan developed in advance, along with templates for news
releases, etc. Then when something occurs you only have to “fill in the
blanks.”
Make sure the plan includes a way to inform
the key people in your organization about the situation so that they are
armed with the key messages they need to provide a cohesive response or
can direct a reporter to the designated spokesperson.
I have managed media for a bomb scare,
vice-president of a national company being arrested for making death
threats, a cover model arrested for doing drugs, more than one labour
strike, a malpractice suit when a patient died in surgery, and a guest
celebrity who made inflammatory statements about gay rights.
Don’t follow your first instinct and try and
duck (they’ll find you!). Be open and honest about the situation. Never
try to “spin” the information to confuse or persuade, don’t offer your
personal opinion or “guesses” on what happened. If you haven’t any facts
yet, say you’ll get back to them in half an hour and do it. Give out
only the facts you know, and keep trying to get answers to the other
questions. If the attention is over a legal issue, you only need to say
“no comment, this is before the courts.” If it’s regarding an
individual, emphasize that it is an individual involved and give out
positive information about your organization. If human tragedy is
involved, always start with your sympathy (but don’t automatically
accept blame, that’s for the courts and the insurance companies to
determine).
Summary
Here are five basic principles that can guide your public and media
relations:
-
Good communication cannot overcome bad
judgment.
-
Information should come from the most
credible source.
-
Build a relationship - practice public
and media relations on a regular basis.
-
Understand legal restrictions and
obligations.
-
You can’t “manage” public or media in
times of crisis.
Andrea Collins, APR, is president of ROI
Communications, an Edmonton based communications consulting firm. She is
an accredited member and past president of the Canadian Public Relations
Society, and teaches public relations and writing at MacEwan College and
University of Alberta. She can be reached at 780-433-7209
or andrea.collins@shaw.ca
Back to top
4.
Exciting news! RCVO catalogue now online
We are
pleased to announce that the RCVO’s library catalogue is now available
online!
Thanks
to a significant, targeted, multi-year grant from TransCanada Pipelines,
the RCVO has been able to catalogue its many items and make that
information available to you on our website. We encourage you to visit
www.rcvo.org and click on Library. There you will find helpful guides to
answer your questions and assist you with your search.
What is
listed in the catalogue? You will find items including information
files, books, periodicals and audio-visual and electronic resources.
These resources include information on:
Who can
use the RCVO Library? People in the Edmonton area are welcome to visit
the RCVO onsite and browse the collection. Alberta-based organizations
and individuals may request and borrow resources. Anyone, regardless of
geographic location will find the RCVO’s online catalogue a valuable
source for information and research.
An important part of the library
consists of files of information. These files comprise a collection of
thousands of items such as:
-
journal articles
-
book excerpts
-
newsletters
-
conference proceedings
-
research papers
-
government documents
-
brochures
There
you will find practical information on subjects such as how to develop a
healthy and productive board, how to organize a fund development
campaign and how to manage risk in your organization. Individuals and
agencies within Alberta may request copies of items through the online
catalogue by using the “Add to List” feature.
Some of
our items are located in MacEwan’s Learning Resources Centre (LRC) and
may easily be borrowed through your local public library as part of The
Alberta Library (TAL) system.
Please visit our website and make
use of this wonderful new resource.
Back to top
5. Courses
MacEwan Voluntary Sector Management Program
We’re Changing & Growing
MacEwan’s
Voluntary Sector Management Program (VSMP) is developing additional
programming to serve you and the community in new ways. To accommodate
these changes, the current credit certificate in Voluntary Sector
Management (Volunteer Management or Fund Development majors) will
permanently conclude June 2006, with no credit courses offered July 2006
to July 2007.
Watch for new credit and
non-credit programming to be launched Fall 2007. During the 2006/07
academic year, look for seminars and
speaker series sponsored by the Resource Centre for Voluntary
Organizations at www.rcvo.org
The
following are credit courses that will be offered from March to May
2006:
Working With
Not-for-Profit Boards and Committees
Classroom, VSMT 116 (740)
Tues, Mar 21, 28, Apr 4, 11 & 18, 2006
6-9 pm, $195 (includes materials)
Instructor: Toni Lashbrook
Fund Development
Approaches IV: Planned Giving and Major Gifts
Classroom, VSFD 148 (740)
Thurs, Mar 23, 30, Apr 6 & 13, 2006
8 am-4 pm, $395 (includes materials),
Instructors: Kathy Hawkesworth and Dree Thomson-Diamond
Facilitating
Learning in Nonprofit Organizations
Classroom, VSMT 122 (740)
Fri & Sat, Apr 7, 8, 21, & 22, 2006
8 am-4 pm, $395 (includes materials)
Instructor: Thelma Ketler
Back to top
6. Learning
Opportunities
“So What? Linking Research & Practice in the Voluntary
Sector” 2005/2006 Series
March 7, 2006 - Kelly Sloan
April 19, 2006 - Keith Seel
8:30-10:30 a.m., Room 6-313H
City Centre Campus, Grant MacEwan College, Edmonton, AB
In recent years there has been a massive increase in the
quality and volume of applied research regarding best practices in
managing and leading nonprofit organizations, involving volunteers,
human resource management in the voluntary sector and securing financial
resources for charitable organizations.
Grant MacEwan College, through the Resource Centre for
Voluntary Organizations (RCVO) and the Voluntary Sector Management
Program, is once again offering a series of information sessions and
discussions, called the “So What?” series, aimed at increasing
knowledge and dialogue about applied research with community
organizations.
The March 7, 2006 breakfast dialogues will feature
Kelly Sloan, Muttart Fellow and Executive Director, Edmonton YWCA. This
session will present research findings from Kelly’s fellowship topic,
‘Enhancing Nonprofit Board/Executive Director Relationships’. This
research was undertaken as part of The Muttart Foundation Fellowship
Program.
The April 19, 2006 breakfast dialogue will feature
Keith Seel, Director, Institute for Nonprofit Studies, Mount Royal
College. This session will present research findings from Keith’s
project, ‘What Does it Mean to be a Governor? New Approaches to Board
Development’. This project was supported by Volunteer Canada Community
Support Centre.
Watch for further information regarding the “So What?”
series on our website at www.rcvo.org (events), or call the RCVO Event
Hotline at 780-497-4780.
Board Leadership 2006
From Concept to Practice
A Conference for Board Members of Voluntary/Nonprofit Organizations
Saturday, March 18, 2006
8:30 a.m.-4:00 p.m.
City Centre Campus, Grant MacEwan College, Edmonton, AB
The success of your voluntary/nonprofit
organization depends upon board effectiveness.
These topic areas will be the focus of
the 2006 Board Leadership Conference. Join board members from Alberta’s
nonprofit sector to share experiences, discuss challenges, celebrate
successes and develop additional skills and strategies to support your
Board in moving ‘from Concept to Practice’.
-
Understanding the roles and
responsibilities of board members
-
Understanding liability issues
related to boards and board members
-
Understanding the role of board
members in fund development
-
Creating effective strategic plans
that get implemented
-
Developing effective policies for
your organization
-
Developing effective hiring
practices for the executive director
-
Developing an effective board by
nurturing healthy board relationships
-
Strengthening the board through effective
self-assessment
Registration fee: $80.25 (includes GST), pre-registration
is required. Deadline to register is March 9, 2006. For more information
visit www.rcvo.org (events) or call the RCVO Event Line at 780-497-4780.
Fundraising Success:
Where to Start and How to Build It!
Saturday, April 22, 2006
City Centre Campus, Grant MacEwan College, Edmonton, AB
Achieving success takes resources! Are you raising funds
in a small organization; or starting a new fund development program; or
just learning the basics? Then this workshop is for you. Come and
explore the answers to key questions on regulations, the people needed
on your development team, the right tools to use, and how to compete
with high profile campaigns.
This workshop was created with the support of TransCanada
Pipelines to create awareness, build confidence and provide resource
materials and sources for further learning with regards to fundraising
programs. For details check out our website at www.rcvo.org or call
780-497-5616.
PIPA
Conference 2006!
April 26 & 27, 2006
Calgary, AB
Inaugural conference on the Personal Information
Protection Act. For conference information, go to:
http://www.pipa2006.ca
Back to top
7.
An update on not-for-profit insurance issues
by Val Mayes
There is no
question that the issue of insurance for not-for-profits is complex and
often difficult to understand. We have had discussions about tort
reform, diversity of the sector, agents, brokers, insurers, clients,
codes for data collection, hard markets, off-market options, solvency
tests and risk management strategies! Part of the problem is that there
are so many factors involved in creating the problem that there is no
one action that will provide a solution. However, some small steps have
been taken recently to begin addressing some of the factors, and there
is reason to believe that the situation has improved for some groups.
For
example, in Alberta we have seen the creation of the Alberta
Voluntary Sector Insurance Council (AVSIC), which has been working
on a number of fronts over the past two years. The council was developed
as the result of meetings that brought together representatives from the
insurance industry, the voluntary sector and the Government of Alberta,
beginning in early 2004. Initial meetings identified a number of issues
related to property insurance, automobile insurance, commercial general
liability insurance, sexual abuse coverage, Director and Officers’
policies and Errors & Omissions. The specific concerns related to the
different types of insurance varied, but cost, the availability of
coverage and limitations on coverage were the most common.
This
dialogue was helpful in clarifying issues as well as developing a better
understanding on the part of representatives of both the insurance
industry and the voluntary sector as to what drives changes in insurance
rates and coverage, and why the changes that have occurred during the
“hard” insurance market of the past few years have had such a dramatic
impact on so many organizations.
One of the
early results of these meetings was the bulletin issued by the Assistant
Deputy Minister of Pensions, Insurance and Financial Institutions on
Nov. 23rd that the S.E.F. No. 6a endorsement is not required in
situations where people use their vehicles for volunteer purposes and
are reimbursed for mileage and expenses. Differing interpretations of
this requirement had been identified as a problem, and this
clarification had an immediate impact on affected organizations.
In January
2005, the group that had been meeting informally agreed to establish the
Alberta Voluntary Sector Insurance Council. Its purpose is: to
provide a mechanism for the voluntary sector, the insurance industry and
the Government of Alberta to address insurance-related issues affecting
the broad voluntary sector. In this context, the term “voluntary
sector” refers to those groups and organizations whose work is
not-for-profit and governed by a board of volunteers. It does not
include quasi-non-governmental groups (quangos) such as hospitals, and
universities.
A planning
meeting was held on April 26, 2005 at which the Terms of Reference were
adopted and a work plan developed. Subsequent meetings were held in June
and October of 2005 and January of 2006.
The Council
is chaired by Liz O’Neill, Executive Director of Big Brothers Big
Sisters of Edmonton and Area, representing the voluntary sector, and Jim
Rivait, Vice President of the Insurance Bureau of Canada (IBC) is the
Vice Chair. Other members of the Council include:
Voluntary Sector
-
Edmonton Chamber of Voluntary Organizations (ECVO)
-
Calgary Chamber of Voluntary Organizations (CCVO)
-
Alberta Council of Women’s Shelters
-
Volunteer Alberta
-
HIV Edmonton
-
Boys and Girls Clubs of Alberta
-
South
Regional Joint Planning Group
Insurance Industry
Government of Alberta
To date,
the AVSIC has accomplished the following:
-
Information sessions were held in Edmonton (July
12/05) and Calgary (Sept.12/05) to inform stakeholders about the
Council and its plans. Reports from the sessions can be found on the
ECVO (www.ecvo.ca) and CCVO (www.calgarycvo.org)
websites.
-
Connections were made with the Voluntary Sector Forum
initiatives, including inviting Connie Berry of the VSF (www.vsf-fsbc.ca/eng/liability/index.cfm)
to attend a meeting of the Council to provide updates.
-
Connections were made with IBC at the national level,
and Grant Kelly and Erica Wieder from Toronto have attended meetings
to provide updates on IBC national activities. As well, the IBC
website has now included information on risk management for
non-profits www.ibc.ca.
-
A pilot training event was held in August with
underwriters from Royal & Sun Alliance, the ECVO and an MBA student
working on insurance issues.
-
Funding
was secured to develop and deliver training on an Insurance Tool Kit
for not-for-profits. The Tool Kit will be launched in March 2006.
The Council
has also kept in touch with efforts underway in other regions. In
November 2005, the Atlantic Canada Task Force on Insurance Availability
and Affordability released its final report, as well as a Voluntary
Sector Study it had commissioned. Both these documents can be found on
the ECVO website (www.ecvo.ca) in the Insurance Issues section.
Although somewhat lengthy for the casual reader, these documents contain
a number of excellent recommendations that are worth considering.
One of the
most frequently mentioned topics in all the reports and discussions has
been the need for not-for-profit groups and organizations to become
better insurance customers, to be more informed about what insurance
products they require and how to get them. The soon-to-be-released Tool
Kit will help address this need, and organizations can also take steps
themselves. It is always a good idea to ask plenty of questions of your
broker, to carefully read all the documents received with your policy,
and to compare with others to see what they are paying. As consumers of
insurance products, not-for-profits should be as well informed as
possible.
Stay tuned
for more announcements in the coming months!
Val
Mayes is the Executive Director of the Edmonton Chamber of Voluntary
Organizations (ECVO). She can be reached at ecvo@interbaun.com.
Back to top
8.
AAFRE
book donation to RCVO
The RCVO
warmly thanks the Alberta Association of Fund Raising Executives for the
gift of six valuable and informative fund development books. This is a
fine example of the AAFRE organization supporting and promoting
knowledge development not only for its members but for others as well.
The
presentation was made at AAFRE’s January meeting where we were reminded
of the strong connection between the two organizations through many
years. In 2005 AAFRE recognized the service provided by the RCVO to
AAFRE and its members by awarding it an Outstanding Service Award.
And now,
another “recognition”. The following titles have been added to the RCVO
Library collection thanks to AAFRE.
Prospect
Research: A Primer for Growing Nonprofits
by Cecilia Hogan
Nonprofit Internet Strategies: Best Practices for Marketing,
Communications and Fundraising
by Ted Hart, James M. Greenfield and Michael Johnston
Webster’s New World Grant Writing Handbook
by Sara Deming Wason
Inspired
Philanthropy: Your Step-By-Step Guide to Creating A Giving Plan
by Tracy Gary and Melissa Kohner
Made
Possible By: Succeeding with Sponsorship
by Patricia Martin
Strategic Fund Development: Building Profitable Relationships that Last
by Simone Joyaux
Please check our website at
www.rcvo.org and click on “Library” to find out how to access these
books or e-mail us at
rcvo@macewan.ca
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9.
Not just another acronym ...What the CVI means to you!
by Joelle Fawcett-Arsenault
VSI, RCVO,
ECVO, CVI……in a sector deluged with acronyms and stretched for time,
many may find it easier to live in ignorance and go about their
day-to-day business rather than attempt to decipher what each could
possibly stand for. However, as a core program working for the benefit
of volunteers in the voluntary sector, the CVI is something you
should know about.
Thanks
to the CVI, Alberta non-profit and voluntary
organizations know about risk management, appropriate screening,
recruitment and recognition measures that can make or break an
organization. Organizations have the opportunity to apply for funds to
run innovative pilot or research projects, and access the resources
resulting from past funding. Volunteer Centres are offered professional
development funding to strengthen the services they offer to their
communities. Thanks to the CVI, Alberta’s voluntary sector
organizations, their employees and volunteers (current or potential)
have the support to ensure they can not only meet their missions, but
surpass them.
The Canada
Volunteerism Initiative (CVI) is a federally funded
program that is delivered in Alberta by Volunteer Alberta, a
leadership organization for the voluntary sector. Facilitated by the
national centre, Volunteer Canada, every province and territory
has a unique CVI program, adapted to meet each area’s needs. With the
core goals of encouraging volunteerism, supporting the development
of organizations that depend on volunteers and working to make all
volunteer experiences positive ones, the CVI is fundamental to
supporting the civil society we all desire.
The work of
the CVI in Alberta is guided by the Alberta Local Network of the CVI, an
advisory-like group of individuals working or volunteering in the
sector, usually for organizations with their own network of
organizations to which they are connected. These leaders provide
insight into what the sector needs to continue to provide the essential
services Albertans depend on. From assessing Alberta’s capacity to
support volunteerism, risk management, insurance, training to volunteer
recognition, the CVI, working with Volunteer Alberta is an essential
capacity building organization in Alberta and Canada.
What
does the CVI mean to you? The CVI is an
important demonstration of the commitment of the federal government to
the voluntary sector. It offers support to volunteer centres and other
organizations that provide direct services to volunteers or voluntary
organizations, ensuring that services are available to consumers as
needed. The Alberta Local Network Coordinator works closely with
Volunteer Alberta to augment existing resources, link people to these
resources and to fill gaps that exist in the sector. We celebrate
National Volunteer Week (are you ready to celebrate your volunteers? If
not, call us!), International Volunteer Day and Global Youth Service
Day. We celebrate and support Albertans to help each other as they
always have, and with support, always will.
If you need
direction, information, resources or the like, contact us at
780-482-3300 or toll free 1-877-915-6336 and visit our website at
www.volunteeralberta.ab.ca
We are here
for you!
J oelle
Fawcett-Arsenault is the CVI Capacity Building Manager, Alberta Local
Network, Volunteer Alberta. She can be reached at
cvi.joelle@volunteeralberta.ab.ca
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10.
Character
in fundraising - principle number two: fervency
by Roger Breault
This article is the second in a
series on the subject of seven character traits to develop to become an
effective, productive and authentic fundraiser. It is written with the
intent to fill a sizable gap in the formation and education of those who
want to be true fundraising professionals.
Most fundraisers don’t work for a
religious charity. Our supporters aren’t driven by a theology that
fosters automatic positive responses to our requests. Somehow, we must
convey our fervor and belief that a gift to our cause makes a
difference. If there is any doubt about that in our mind, we’re probably
working for the wrong charity or in the wrong profession altogether.
The process begins and ends with
fervency. How strongly do we deem that “ours” is a good cause? Of
course, we cite “pat” answers; a donation will increase “the quality of
life” is a common response. As fundraisers, we sometimes switch
allegiances, work for different agencies. Proper execution of the
mechanics of fundraising isn’t enough. To feel good, we must believe in
our agency with all our might. Winning fundraisers are fervent about
their charity and they show it.
God, I want patience and I want it
right now!” Devout fundraisers know that there will be obstacles, they
expect them, and even prepare for them. Fervency translates into a firm
and unyielding commitment to making objectives. More than that, it
presupposes problems, that we can learn from them, grow and make our
organization grow with us through due diligence.
It’s said that one of the most
important qualities that a professional fundraiser must develop is
persistence. It’s true. When analyzed, this character trait derives most
of its power from an unwavering devotion to the cause. It begins within
us if it’s going to manifest booming results.
One of the best books fundraisers can
read is Dr. Robert Schuller’s Tough Times Never Last, But Tough People
Do. Disguised as a book on motivation, it gives professionals practical
and sound advice on all aspects of the business. True, Schuller wrote
the book sighting examples of fundraising for a religious cause,
nevertheless he effectively makes a conscious effort to apply the
principles of fervency to the secular world. It’s “a must read” for
anyone interested in developing a strong and genuine character in
fundraising.
The application of the principle of
creative visualization as a channel to convert plans to reality is
central to fundraising. This idea takes its strength from a fervent
belief in the cause we are advancing. In the end, it’s faith that makes
it happen for us: faith on our organization, faith in our donors, faith
in our plans and faith in ourselves above all. That’s what grants us the
satisfaction of a good day’s work and a successful career in the
vocation.
It matters little what others think,
what external stimuli drive us to raise money; successful fundraising
must be authentic. We can learn to overcome outside forces: negative
friends, foes, pain, grief, or the fear of failure. A fervent belief in
our cause helps us surmount even the most difficult challenges.
Fortunately for us, this character feature can grow in us. How? Through
daily creative visualization and “possibility thinking”, we can realize
what we advocate devotedly.
Fervency is a fundamental character
trait in fundraising. As Henry Ford stated: “Think you can or think you
can’t, you’re probably right”. It’s those of us who muster up enough
courage and faith on our beliefs that give positive credit to our
beloved profession.
A Short List of Selected Readings
on the Subject of Fervency in Fundraising:
LeBoeuf,
Michael
The Greatest Management Principle of the World
Schuller,
Dr. Robert
How to Be the Person You Want to Be
Schuller,
Dr. Robert
Tough Times Never Last, But Tough People Do
Victor, Dr. Mark
How to Sell Yourself to Anyone
Roger Breault, MCS, CFRE is a private fundraising
consultant and manager of Fund Raising Consultants of Alberta. He can be
reached at 1-866-420-3338, toll free or 780-455-3338.
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11.
Book Review
Webster’s New World Grant Writing Handbook
by
Sarah Deming Wason
HG 177.W37 2004
Although this book is an American publication, it is an
excellent foundation work to include in your personal or organizational
library. It presents a good balance of theory and best practice
information. The following sections of the book are particularly
useful.
Part II – “The New Philanthropy” includes topics such as
globalization, donor trends, collaboration, accountability and venture
philanthropy. The caution to not get caught “in the donor as god”
syndrome captures the challenge faced by non-profit organizations of
building meaningful, trusting relationships with funders.
Part III – “Defining the Project” stresses the importance
of all levels of the organization being supportive of the project,
adhering to “mission-fit” and ensuring organizational readiness.
Part IV – “Finding the Right Funders for Your Project”
provides a comprehensive overview of how to identify potential funders,
with an emphasis on tips for organizations with limited resources.
Section V – “Approaching Funders” includes templates for
letters of inquiry and concept papers.
The remainder of the book focuses on the development of a
proposal, including organizing and writing the proposal and proposal
review and follow-up. Sample proposals are provided in the appendices.
Two sections of this book set it apart from the vast
array of books written on the topic of writing grants and proposals.
These are stewardship and characteristics of an effective fundraiser
(the person). Through the inclusion of this content, the author
encourages the grant/proposal writer to reflect on his/her core values
and personal strengths.
To borrow this book from Grant MacEwan’s Learning
Resources Centre, contact Michelle Bezenar, Interlibrary Loans, phone
780-497-5857, e-mail: bezenarm@macewan.ca
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12.
Vitalize 2006 “Unleashing Opportunities”
June 8, 9 & 10, 2006
Shaw Conference Centre, Edmonton, AB
“No person who is
enthusiastic about his work has anything to fear from life. All the
opportunities in the world are waiting to be grasped by the people who
are in love with what they’re doing.”
- Samuel Goldwyn
Join
Vitalize 2006 to ‘unleash opportunities’. The conference offers over 50
sessions, all geared towards enhancing Alberta’s voluntary sector.
Each and
every day in Alberta, volunteers and staff work hard in hundreds of
voluntary sector organizations. They are actively involved in making a
difference in improving their communities. Our quality of life and our
community strength depends on the vibrancy of these organizations and
the support they provide to the province. Alberta’s voluntary sector
organizations touch virtually all aspects of society from social
services, human rights, education, environment, health and faith to arts
and culture to sports and recreation. Alberta thrives because of this
diverse, talented and committed sector.
Keep the
momentum going. Grasp the opportunities and unleash the power of
Alberta’s Voluntary Sector. Participate in the 18th “Vitalize” Annual
Provincial Voluntary Sector Conference.
Registration fee of $120 includes conference sessions, conference kit
bags, meals, plenaries and incredible entertainment.
Sponsored
by the Wild Rose Foundation, Alberta Community Development, and the
Alberta Lottery Fund.
Visit the
Vitalize website for updates on the program sessions and registration
information at
www.vitalizeconference.ca
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RCVO
CONNECTIONS
Published 4 times/year free of charge. To receive this newsletter,
contact:
Lynda Robertson, Editor
5-132, 10700 - 104 Avenue
Edmonton, Alberta T5J 4S2
Phone 780-497-5617
or toll free in Alberta at 1-877-897-5616
Fax 780-497-5634
E-mail: RobertsonL@macewan.ca
RCVO Contributors:
Roger Breault
Andrea Collins
Joelle Fawcett-Arsenault
Wendy MacDonald
Val Mayes
Editor: Lynda Robertson
Production: Wendy Kuzio
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